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Old Site Url	http://www.russellherder.com/index.aspx
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Description: english
Title *	EVERYTHING IS CHANGING.
Description	Advertising has evolved. Today’s “traditional” marketing now has many moving parts, all tactics in a larger strategy. As if that weren’t enough, social media has emerged as a driving force in all kinds of relationships. So how do you adapt to this new landscape without forsaking brand equity? We’ll bring a new voice to your table, helping you define your organization and, as important, your competitor’s. When you need to move the numbers, you’ll be glad we’re on your side. Russell Herder was recently presented with a Platinum award in the Best Service Line-Neurology category at the 2009 Health Leaders Media Marketing Awards show for the agency’s Save This Brain campaign on behalf of Hennepin County Medical Center (HCMC). The annual national awards celebrate the best results-based hospital, physician practice and health plan marketing campaigns. Russell Herder was recently presented with six Beacon Awards for the agency’s latest work in healthcare marketing communication in the annual competition from the Minnesota Health Strategy & Communications Network (MHSCN). Designed to promote effective communication in the field of healthcare, the awards were announced at this year’s MHSCN summer conference in Chaska. We work in such industries as healthcare, building materials, destinations, marine, social causes and more. From strategic planning to product introductions, brand building programs to online campaigns, we achieve bottom-line results for our clients. From routine communication to special announcements, we’ll keep your online profiles and outreach programs up-to-date on an ongoing basis. And to help you measure value, we’ll provide you with real-time, meaningful reach, impact and engagement metrics that will allow you to evaluate the effectiveness of your social media strategies. Advertising has evolved. Today’s “traditional” marketing now has many moving parts, all tactics in a larger strategy. As if that weren’t enough, social media has emerged as a driving force in all kinds of relationships. So how do you adapt to this new landscape without forsaking brand equity? We’ll bring a new voice to your table, helping you define your organization and, as important, your competitor’s. When you need to move the numbers, you’ll be glad we’re on your side.
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